Our Core Values
With 40 years of combined experience, Life Water Media founders set out to disrupt traditional marketing practices. Guided by our core values, our dedicated teams will assist you in meeting your business objectives.
Innovative
Granular, real-time measurement for your brand campaign, delivering omnichannel programmatic advertising, AI implementations, and predictive KPI modelling.
Transformative
Our team works by your side to provide strategic direction and uncover optimization decisions to improve advertising effectiveness. Let’s take your campaigns to the next level.
Collaborative
We pride ourselves on being the go-to experts in the industry. Our goal is to create customers for life through reimagined experiences and exceptional value.
What Makes Us Different?
Putting Our Clients First Since Day One
Doing right by our clients and understanding what’s important to them now, and years from now, guides us every single day.
Helping You Leverage the Power of a Good Story
At LifeWater Media our experienced creative team digs in and starts with a big idea or a well-told story about your company. We make sure your story connects your company’s present with your vision of the future. We do this through our constant feedback loop that helps refine and improve your story through creative ingenuity and user analytics.
Becoming an Extension of Your Business
Our mission is to be become the partner of choice for your business. That’s why, we always put you first and at the heart of everything we do. We pride ourselves on remaining flexible, thinking differently and continuing to be ambitious for you every step of the way.
Our Founders
David Peña
As the first-generation son of an immigrant family, David Pena learned his strong work ethic at a young age. His work experience started with long hours of hard labor, which then shifted to the hospitality industry. David found his calling in sales as he quickly rose through the ranks becoming a top salesman and regional manager. For over 12 years, David has focused on online marketing. As a result of strong relationships and implementing the knowledge of advertising on a plethora of verticals, he planted the seeds for Life Water Media. Fun fact: sports mohawk, avid weightlifter
Ty Hoffer
Since graduating from the University of Texas in Austin – Red McCombs School of Business with his BBA, most of his career has been some form of outside sales, ranging from nutritional products to telecommunications to job postings to email advertising.
With almost 20 years in advertising businesses, Ty developed a strength in sales. His primary focus is to build clientele, retain current clients, and to drive revenue for company and business development.
Fun fact: Avid tennis player, Enjoys traveling and Cabo fav place on earth.