As a business, building useful, creative, and convincing content offers the public something instead of challenging them for. Content Marketing is a long-term strategy to improve the reputation and confidence of a company.
Content marketing is not only more effective, but also less expensive. Research shows that content commercialization costs 62 percent less than conventional marketing and results in about three times more leads. An Aberdeen research shows that content marketers are trafficking 7.8 times the volume.